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Our company hosts the full management of ambassador team programs for partnering companies and is recognized as a leader in this market. Further, we cultivate a partnership model that connects additional businesses to our vast network of ambassador athletes. This model has been transforming the gaps between amateurs, heroes, backers, brands, and businesses since 2013.
Peak Athletic Collective is an agency founded on the initiatives of lifestyle, ambassadorship, community, and networking.
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AMBASSADOR TEAM PARTNERSHIPS
Our company helps prepare all assets needed to launch a new ambassador team program for a partnering company. We design and coordinate the production of all team branded apparel, build and brand a suite of technology solutions for engagement and management, manage the application process, and then continue to operate the team throughout the season with initiatives that enforce camaraderie, engagement, and brand activation.
Formed in 2018, this ambassador program was created around ENVE Composites, an industry leader for carbon wheels and bike parts. Endorsing the well-known elite nature of the brand, ENVE has chosen to limit the size of their team. While the program receives hundreds of applications each year, we pare the exclusive roster to less than 500 athletes per season.
"Peak Athletic Collective helped us create a community of athletes, increased brand awareness, and boosted sales within a key market -- all while managing nearly every aspect of the project."
- Neil Shirley, Influence Marketing Manager at ENVE Composites
Formed in 2018, this ambassador program was created around Stages Cycling, a company that redefined the power meter and made it affordable to the masses. This program, which was one of the original teams managed by Peak Athletic Collective, has flourished in a few short years to a roster of over 600 members from 9 countries, and it is still growing.
"Working with Peak Athletic Collective on the launch of Team Stages has been a great experience. As a small company, activating on a program like this was always too much for us to handle, but with their help, we have been able to realize a bigger goal."
- David Walker, Global Sales and Marketing Manager at Stages Cycling
Launched just prior to the COVID pandemic in 2020, this ambassador program represents FLO Cycling, one of the first direct-to-consumer carbon wheel brands. This program's roster has expanded to become one of the largest in the Peak Athletic Collective network with over 800 members from around the world.
"At FLO, we’ve wanted to create a team that focuses on our brand ethos, but with a small staff this was never possible. Peak Athletic Collective solved this problem through effective team management built around keeping our brand message first and foremost."
- Jon Thornham, Owner and Co-founder of FLO Cycling
Formed in 2017, this ambassador program was created around INFINIT Nutrition, a company that specializes in customizable sports hydration. The program attracted over 150 members in the first year, and application counts seem to increase exponentially each year. Nearly 900 triathletes, cyclists, swimmers, and runners now represent the spirit of INFINIT across the US.
"I’ve worked with Peak Athletic Collective and Team INFINIT Performance for the past couple years and I can personally attest to their efficient modes of communication."
- Ashley Mulkern, Sponsorship Director at INFINIT Nutrition
This program was created by Picky Bars, a "real food built to fuel" nutrition company, in early 2020 and then adopted by Peak Athletic Collective in 2021 for refinement and growth. This program has tripled in both size and offerings in the first year with Peak Athletic Collective and continues to grow.
"Working with Peak has been so instrumental in growing our ambassador program. We're able to support a larger pool of athletes without sacrificing on the intimate nature of our group, which has been invaluable to us as a small business."
- Jesse Thomas, CEO of Picky Bars
This program was originally created in 2020 by Castelli Cycling, a premier Italian endurance apparel brand. By 2021, Castelli transferred the management of the team to Peak Athletic Collective. Since then, the roster has increased 5 times over. This is a testimony to the name "Colletivo", meaning "collective".
"Peak Athletic Collective continues to make our team members feel like they are part of something special, and they do a great job with planning and communication. There are many teams in our industry, but I don’t think any are organized and executed as well as the teams managed by Peak Athletic Collective."
- Steve Chapin, Director at Castelli
Formed in 2019, this ambassador program was created around blueseventy, an industry leader for triathlon wetsuits and swimskins. This program is one of the most lively and spirited groups in the Peak Athletic Collective network. This program also boasts a roster that tripled in size in less than 4 years.
"Working with Peak Athletic Collective to create Blue70 Racing has allowed us to form a stronger connection with our customers. We are inspired daily by our team's achievements, and we actively seek our member's feedback on our gear which improves our product development and makes us a stronger brand."
- John Duquette, CEO of blueseventy
Formed in 2014, this program was created around professional triathlete, AJ Baucco, and his coaching company, now Peak Athletic Coaching. The program routinely attracts an inclusive roster of over 300 members each year, claiming beginners to Kona qualifiers alike.
"Don’t let the name fool you, this squad has “A” written all over it. The coaching, team support, club leadership - not to mention the best team gear and industry discounts available! This squad is a great home for athletes at every level."
- Ty Monks, Member of the B-Squad
New to the Collective in 2023, this program was created to represent Momentous, a business known for best in class human performance products. Team Momentous members strive to optimize every day, within a team culture that encourages healthy living, accountability, and challenging everyone to be their best.
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ADDITIONAL PARTNERSHIPS
Establishing a partnership with our network of ambassador athletes does not require an accompanying ambassador team program. Through the activation of our ambassador team programs, we have created a partnership model where ambassadors benefit from partner product, and partners benefit from exposure and product utilization by the ambassadors. This partnership model improves brand loyalty, decreases the cost of customer acquisition, and increases sales.
"We’ve worked with Peak Athletic Collective for years, and each year the partnership continues to grow in a mutually beneficial and successful direction. They help introduce and elevate our brand to a core audience for us. They are super organized and communicate seamlessly, and on top of that they are FUN to work with. This is more than just a business relationship, it’s absolutely a partnership."
- Jessica Miller,
Director, Sports Partnerships at Hyperice
"Peak Athletic Collective has helped connect us to people in our target audience. They are equally as passionate about creating a fun and memorable race experience for their members. Together, we have been able to create a mutually beneficial relationship that we are excited to continue to develop and grow."
- Alicia Kaye,
Director of Business Development
"We have a long standing relationship with Peak Athletic Collective and their affiliated members. At Ventum, our mission is to create and provide the highest performing bikes in the marketplace and facilitate success at every level of the sport. We are proud to continue our ongoing partnership with Peak Athletic Collective and are excited to get more butts on bikes!"
- Diaa Nour,
CEO of Ventum
"This partnership is an integral piece of our plan for growth. Peak Athletic Collective continues to introduce our brand to our target audience of athletes and adventurers. At Zealios, our goal is to give those people peace of mind to perform at their best by providing personal care products formulated to withstand the hottest days, sweatiest adventures and toughest elements."
-Ryan Dolan,
President of Zealios
"Our partnership with Peak Athletic Collective strengthens our ability to provide a seamless hotel booking experience for all types of athletes, affiliates, and sports-related travelers. For 20 years, HotelPlanner has been the preferred hotel provider for a wide variety of pro, semi-pro, and amateur sports leagues and teams across the world. We are pleased to offer our sports travel expertise to all Peak Athletic Collective members and affiliates, and we encourage you to make HotelPlanner your hotel provider of choice."
- Philip C Ballard,
Chief Communications Officer, HotelPlanner
Partnerships Conact Form
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